The need

The need

After focusing our efforts on leveraging the mechanics of elections to make it easier for Black people to vote, MTAV’s efforts shifted toward mobilization as early voting began in earnest across the country by delivering compelling, culturally competent content.

The solve

The solve

“The Work”
Ad running immediately after Game 6 of The Finals

 

“We’re in Stoppage Time”
Video imploring soccer fans to step up and make a plan to vote

 

“Civics for the Culture”
An animated short produced by The SpringHill Company

The impact

11M

Views of work

100K+

Visits to microsite

23M

Impressions

49 States

Looked up voting info

GAME PLAN: CIVICS FOR THE CULTURE

GAME PLAN: CIVICS FOR THE CULTURE

Civics for the Culture is an animated short produced by The SpringHill Company in collaboration with Fair Fight Action, the voting rights non profit founed by Stacey Abrams and founding partner with More Than A Vote. In the short, Abrams is joined by atheletes and artists from More Than A Vote coalition who break down the history of voter suppression, illustrate the power that Black voters have when they choose to wield it at the ballot box, and provide tips on how to easily make a plan to vote – by mail, early in person, or on Election Day – by visiting more.vote/gameplan.

In The Media

Voting rights group More Than A Vote targets young people in NBA 2K
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Voting Rights Group More Than A Vote Wants NBA 2K Players To Cast Their Ballot
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