The need

The need

In addition to needing safe spaces to vote in person,
a second emerging crisis in Black communities became the growing poll worker shortage, where voters already face inadequate infrastructure. The traditional pool of volunteers relies heavily on older Americans— the very population most at-risk to COVID.

The solve

The solve

MTAV partnered with the NAACP Legal Defense Fund in a non-partisan effort to recruit young activists to work at polling locations in vulnerable Black communities by leveraging the cultural influence of MTAV athletes and artists and with LDF’s resources and long-standing voting rights expertise and community engagement.

The impact

42K+

People signed up to be poll workers

$3.1M

Raised for we got next campaign

12.4M+

Instagram ad impressions to audience over 4 million

5.4M+

Youtube ad impressions

We got next top 10 state
counties for recruitment

1 HARRIS COUNTY, TX 3,452 2 PHILADELPHIA COUNTY, PA 3,241 3 COOK COUNTY, IL 2,800 4 WAYNE COUNTY, MI 1,851 5 BEXAR COUNTY, TX 1,818 6 MECKLENBURG COUNTY, NC 1,546 7 CUYAHOGA COUNTY, OH 1,511 8 JEFFERSON COUNTY, AL 1,242 9 MILWAUKEE COUNTY, WI 813 10 OAKLAND COUNTY, MI 648
more than a vote focus states
Additional states with high recruitment numbers

CAMPAIGN LAUNCH

CAMPAIGN LAUNCH

The campaign formally launced an ad that premiered during the NBA Eastern Final Conference Finals along with MTAV and LDF webpages directing users to sign up to serve as poll workers. Both websites and digital advertising directly linked user to sign up via Power the Polls.

 

Since formally launching the campaign in mid-September, We Got Next has recruited 42,042 people who have signed up to serve as poll workers. Cities that normally face shortages, such as Atlanta and Philadelphia, ended up turning people away due to the flood of signups.

In The Media

LeBron James and
a multimillion-dollar push for more poll workers
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‘More than a vote’ has helped recruit over 40k poll workers nationwide
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LeBron James’s effort to attract more poll workers nets 10,000 volunteers
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LeBron James is helping launch a multimillion-dollar effort to recruit poll workers ahead of the elections
Read the full story

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